Generation Y Marketers — whowhatwherewhenY

Top wwwwY posts of 2010

by ToddLiss on January 13, 2011

Now that 2011 is here, we wanted to look back at 2010. We had lots of great content written in 2010, but the following were the most popular posts written in 2010 here on wwwwY. Thanks for reading and we look forward to having you back in 2011. 3D TV – I don’t care Playstation’s [...]

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Keys to Marketing to Gen Y

November 26, 2010

Just wanted to give all you faithful wwwwY readers a heads up. Todd recently wrote an interesting piece on they 4 keys to marketing to Generation Y (Gen Y) on the TL Marketing blog. Head over there and let the TL Marketing gang know what you think of the post and their site. More exciting [...]

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The Next Big Thing… Product Anti-Placement?

October 25, 2010

It isn’t every day that you come across a new traditional marketing technique. Sure, there are variations and advancements, but trying something with a radically new goal doesn’t happen very often, especially by using traditional marketing avenues. It turns out those crazy kids on the Jersey Shore have inspired marketers to instigate the trial of [...]

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The “World” of Social Media

October 6, 2010

Thanks to Mashable I came across this interesting portrayal of the current social media landscape made by xkcd. If you think social media is just Facebook and Twitter, just take a look at wikipedia’s list of social networks; there are more networks than you can imagine. Because there are so many different social media players [...]

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Comic-Con 2010: A Marketing Case Study

August 24, 2010

Comic-Con has come and gone, but it has left a lasting impression on many that will only be forgotten by next year’s offerings. Now, I realize Comic-Con was a while ago, but if you’ve ever been to the event you understand that it takes time to digest. With all the stimulation, people, sneak peaks, celebrities [...]

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Celebration V – Star Wars Convention in progress

August 13, 2010

Yesterday we landed in Sunny Orlando to shoot our next episode of “I am stylin” here at Celebration V which is the Star Wars Convention. Keep checking back because next week I’ll have both Comic-Con and Celebration V updates with a look at the marketing implications. It’s going to be an interesting write and I’m [...]

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Alcohol Brands Gen Y Loves

July 27, 2010

Well, it’s been a crazy week. I was working at Comic-Con International in San Diego all week for a client, and I think I am finally recovered. A blog post is coming to summarize my experience and give you some insight into the crazy event. Please head over to The Next Great Generation and read [...]

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Great Commercials

July 20, 2010

In time where so many commercials and campaigns fall flat, we thought it would be nice to post some good commercials that have stuck out to me recently. Do you like these spots? Let us know in the comments. Play Nice with Others: Share:

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BP – What they need to do on TNGG

July 7, 2010

*Update: Here is a link to the BP Brand article. Would love your feedback and input on it* So exciting news! Along with my new marketing company that I have started up, I have also become the author for a new column on The Next Great Generation where I give companies and brands advice on [...]

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