BP – What they need to do on TNGG

*Update: Here is a link to the BP Brand article.  Would love your feedback and input on it*

So exciting news!  Along with my new marketing company that I have started up, I have also become the author for a new column on The Next Great Generation where I give companies and brands advice on what they should do to better attract Gen Y based customers.  It is going to be known as something like “My Ideas for your Company”.  I’m pretty excited that they wanted me to write it.

I decided to give myself a slam dunk for my first piece (NOT) and decided to take on the easy brand situation which is BP.

If you have been living under a rock lately, you may have missed their devastating oil leak in the Gulf of Mexico.  The leak has caused unknown levels of devastation to the Gulf, its beaches, fishing industries and citizens.  Analysts say that BP has already lost $1 billion in brand value.  So naturally, my first column is going to be what BP needs to do to not be the scum of the earth anymore.

Not an easy topic, but that’s why it’s going to be fun.  If you guys have any suggestions or strategies for BP or my article please leave them in the comments.  I’m always looking for input.  It should be up Tuesday of next week at TNGG – stay tuned.

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Tagged as: advertising, advice, BP, BP brand value, branding, British Petroleum, Gen Y, Generation Y, Marketing, oil leak, Oil spill, rebranding