What your Brand can learn from America

July 2, 2010

It almost America’s birthday and I just had to devote a post to the beautiful U-S-of-A. Now granted, the relation between America and your brand may not seem clear, but companies can learn a thing or two about branding and positioning from this great country of ours. [Note: This post has nothing to do with [...]

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Car Companies: Improve Car Commercials… For Your Sake

June 23, 2010

My roommate and I recently went out to dinner and started discussing a topic which we discuss regularly, advertising.  We were talking about some of our favorite campaigns (Dos Equis don’t worry, you’ll get your own post one of these days) and naturally some of our least favorite campaigns came up as well.  After some discussion we [...]

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Digital Ads on License Plates?

June 21, 2010

Here’s a good one, a real good one.  The San Jose Mercury news reported that the California legislature is considering a bill which would leads to the research on electronic license plates in California.  Why would California want electronic license plates??? Ad revenue… California is in a 19 billion dollar deficit and some people think [...]

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Social Media Word of the Day (Week ending June 18)

June 18, 2010

Here’s the review of the past week’s worth of Social Media words of the day.  Leave your thoughts on these ideas in the comments.  Follow me on Twitter 4/18/10 – Today’s #socialmedia word of the day: passion… if you aren’t passionate about your product, your fans won’t be #sm #smm 4/17/10 – Today’s #socialmedia word of the day: [...]

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Social Media Word of the Day (Week ending June 11)

June 11, 2010

For all of you that don’t know, I have recently started a social media word and tip of the day on Twitter.  This week was a short week, because I was out of town this past weekend, but follow me on Twitter for more tips starting monday.  Happy weekend everyone! 6/11/10 – Today’s #socialmedia word of [...]

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Social Media Word of the Day (Week ending June 4)

June 4, 2010

I started a new daily ritual on Twitter this week and I want to share it all with you on wwwwY.  With so many long articles and constant talk about social media best practices, it can be difficult for the average person to remember the important points. Thus I created the social media tip of [...]

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Playstation’s Strategy

June 1, 2010

Ever since The Playstation 3′s launch, much has been made about its less than stellar sales.  Nintendo has been praised for their strategy behind the Wii; targeting a segment which had been untouched in the video game industry: the non gamers. Nintendo has made a fortune selling their console system to those who normally wouldn’t [...]

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The State of Social Media

May 19, 2010

The Social Media Revolution 2 just came out online; an inspired update of the original Social Media Revolution video that first came out in 2009.  The specific statistics are always under major scrutiny with these videos but we must remember to look at the big picture of this video. The world is changing… FAST. It [...]

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The Gen Y Attention Span on TNGG

May 14, 2010

Exciting news!  The popular The Next Great Generation (TNGG) has posted my newest article I wrote for them.  In it I tackle the misconceptions of the attention span of Generation Y.  Here’s a taste: To understand our mindset now, it helps to look back at our beginnings.  The unique aspect of Gen Y is that [...]

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Taking a Siesta

May 5, 2010

Hi everyone, So you may have noticed a lack of new content on wwwwY lately and we just wanted to say not to worry, we’re still here.  It’s been a crazy time and I’m working on finishing my thesis as MBA graduation is in 10 days.  So until then the  content might not be updated [...]

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