Generation Y Marketers

Remember Geocities?

April 28, 2010

This post has no real relevance to anything except for the fact that this is a funny time machine of sorts. Remember the good old days of 1998? Well, this website will transform your current site into a Geocities gem -’98 style. Geocities your site. Long live the animated gifs!! Here’s wwwwY taken back to [...]

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Have you SEEN this Commercial?

April 26, 2010

Poking around the internet I came across this gem of a commercial. It isn’t often that a solid parody commercial comes out, and it’s even more rare for it to be an effective commercial. I don’t want to ruin it, but I love their use of the “Axe Effect”; it’s both attention grabbing, and hilarious. [...]

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Facebook’s Like Button: What it Means for Your Business

April 22, 2010

So you all may have heard Facebook made many announcements yesterday. The main take-a-way; they’re trying to take over the internet. It seems like it’s a two horse race for internet domination; Google – your move. But after all those announcements, you may be asking: well, what does this mean for my business? Well here’s [...]

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Top Tips for Attending Conferences

April 19, 2010

It’s everyones’ favorite time of year… Conference and Convention Season!! Jenna Langer wrote this list originally after her trip to SXSW, and I have added my input from notes from my trip to OMS10. Whether you’re attending a conference or convention because your work requires it, or your shelling out the big bucks to learn [...]

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Number One Rule for Starting Social Media

April 7, 2010

As I sit here writing a social media plan for a client, I’ve been trying to think of the biggest take-aways to emphasize. At the Online Marketing Summit one was hammered into our heads: “Your first step… Listen” My colleague Caitlin McCabe (@caitlinmc) wrote a very good post on the validity of the statement: please check [...]

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Werner Ladder Rises Above the Rest in NCAA Tournament

April 5, 2010

While watching the WNIT this past weekend a commercial stood out. Werner Ladders was running a campaign touting themselves as “The Official Ladder of NCAA Basketball”. For all you college basketball fans, you know the tradition. Each player from the National Championship team climbs a ladder one-by-one and cuts down the nets both for a [...]

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3D TV – I don’t care

March 29, 2010

Where did this 3D barrage come from? I swear, 6 months ago 3D movies were what dreams were made of. We all had seen 3D presentations at various theme-parks and destinations but where did the overnight obsession come from? 3D has been around for 20 years, why the rush now? Well, obviously Avatar played a [...]

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My First Time at SXSWi, My Three Experiences

March 25, 2010

Note: We are lucky at wwwwY to have a very talented young professional and fellow Gen Yer Jenna Langer to write a guest post about her experience at the past South by Southwest Technology Conference. We are very excited to have her write for wwwwY and hope we can convince her to write more for [...]

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Facebook to Geo-Target?

March 24, 2010

Last September, Facebook was clearly worried about Twitter, and the massive momentum which it had quickly gained. Facebook, the social media leader was not going to sit back idly while Twitter grew at a rampant pace; they had to respond. Facebook decided to revamp their home page which included making “mentions” an option in all [...]

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How to: Create a Social Media Policy for your Organization

March 22, 2010

In the year 2009 social media has become mainstream to not only individuals, but businesses and brands as well. Now that businesses are finally realizing the potential that social media has for their organization and customers, businesses need to acknowledge the brand monitoring that needs to take place. As SM gains more traction in business, [...]

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